Introducing New Objective Analysis Briefs

Five briefs on top of each otherAlthough Objective Analysis has published its “Brief” format white papers for some time, this line has never received the focus that it deserves.  To remedy that, we are taking the most interesting and timeless of the Insights that we have published on membership website Smartkarma and providing them to our friends for a reasonable price.

The Brief is a very short report format used to make a succinct Continue reading “Introducing New Objective Analysis Briefs”

Emerging Memory Market to Hit $36 Billion by 2030

A compass dial overlaid on tp of a silicon wafer full of memory chipsThe Memory Guy is pleased to announce the release of a new report co-authored by Objective Analysis and Coughlin Associates named: Emerging Memories Find Their Direction.  In this report we show that emerging memories, MRAM, ReRAM, 3D XPoint, and other technologies are well on their way to reach $36 billion of combined revenues by 2030.

The report provides invaluable guidance to Continue reading “Emerging Memory Market to Hit $36 Billion by 2030”

Forecasting with Smith Charts

Example Smith ChartForecasting the memory market can be quite daunting unless you use the appropriate tools, then it becomes enormously simple.  Many of my clients ask The Memory Guy how it is that I am able to come up with such consistently-acurate forecasts in a seemingly-unpredictable market.  My answer is always that I use the Smith Chart.  This chart is a nomogram, presented in an angular/logarithmic format (as opposed to Continue reading “Forecasting with Smith Charts”

Intel’s Optane DIMM Price Model

With Intel’s Cascade Lake rollout last month came with a co-introduction of 3D XPoint Memory in a DIMM form factor, the Optane DIMM that had been promised since the first introduction of 3D XPoint Memory in mid-2015.  A lot of benchmarks were provided to make the case for using Optane DIMMs (formally known as the Intel Optane DC Persistent Memory), but not much was said about the pricing, except for assertions that significant savings were possible when Optane was used to replace some of the DRAM in a large computing system.

So…  How much does it cost?  Well certain technical reports in resources like Anandtech probed sales channels to see what they could find, but The Memory Guy learned that the presentations Intel made to the press in advance of the Cascade Lake rollout contained not only prices for the three Optane DIMM densities (128, 256, & 512GB), but also provided the prices of the DRAM DIMMs that they were being compared against.  I’ll get to that in a moment, but first let’s wade through the fundamentals of Intel’s Optane pricing strategy to understand why Intel has needs to price it the way that it has.

In Objective Analysis’ report on 3D XPoint Memory, and in several presentations I have Continue reading “Intel’s Optane DIMM Price Model”

Memory Market Falling, as Predicted

Memory Price & Cost BehaviorIt’s earnings call season, and we have heard of a slowing DRAM market and NAND flash price declines from Micron, SK hynix, Intel, and now Samsung.  DRAM prices have stopped increasing, and that can be viewed as a precursor to a price decline.

Samsung’s 31 October, 2018 3Q18 earnings call vindicated Objective Analysis‘ forecast for a 2H18 downturn in memories that will take the rest of the semiconductor market with it.

Those familiar with our forecast know that for a few years we have been predicting a downturn in the  second half of this year as NAND flash prices fall, followed by a DRAM price collapse.  After the DRAM collapse the rest of the semiconductor market will undergo a downturn.

We’ve been calling for this downturn for some time.  Dan Hutcheson at VLSI Research has been videotaping our forecast every December for the past Continue reading “Memory Market Falling, as Predicted”

Storage/Memory Hierarchy 40 Years Ago

1978 Memory/Storage HierarchyLast year I stumbled upon something on the Internet that I thought would be fun to share.  It’s the picture on the left from a 1978 book by Laurence Allman: Memory Design Microcomputers to Mainframes.  The picture’s not too clear, but it is a predecessor to a graphic of the memory/storage hierarchy that The Memory Guy often uses to explain how various elements (HDD, SSD, DRAM) fit together.

On the horizontal axis is Access Time, which the storage community calls latency.  The vertical axis shows cost per bit.  The chart uses a log-log format: both the X and Y axes are in orders of magnitude.  This allows a straight line to be drawn through the points that represent the various technologies, and prevent most of the technologies from being squeezed into the bottom left corner of the chart.

What I find fascinating about this graphic is not only the technologies that it includes but also the way that it’s presented.  First, let’s talk about the technologies.

At the very top we have RAM: “TTL, ECL, and fast MOS static types.”  TTL and ECL, technologies that are seldom Continue reading “Storage/Memory Hierarchy 40 Years Ago”

Wafer Shortages and DRAM/NAND

Mark Thirsk, Linx ConsultingRecently I have been hearing concerns that an impending wafer shortage might drive today’s DRAM and NAND flash shortages to epic proportions.

The Memory Guy doesn’t pretend to have any understanding of the raw wafer business, so I decided to consult Mark Thirsk, managing partner of Linx Consulting.  Mark has been in this industry for quite a while and has a very good understanding of the ongoing status of the semiconductor materials supply chain.

Mark and I were on a panel together at SEMICON Korea in February, and he presented an interesting chart to compare the costs of different technologies.  I asked him about this chart as well.

Here’s what Mark had to say:

“Our information is that major Continue reading “Wafer Shortages and DRAM/NAND”

Putting DRAM Prices in Perspective

DRAM Low Spot Pricing 2011-2016For almost two years there has been a lot of worry about DRAM spot prices.  This post’s graphic plots the lowest weekly spot price per gigabyte for the cheapest DRAM, regardless of density, on a semi-logarithmic scale.  (Remember that on a semi-logarithmic scale constant growth appears as a straight line.)

The downward-sloping red line on right side of the chart shows that DRAM prices have been sliding at a 45% annual rate since October 2014.  This has a lot of people worried for the health of the industry.

What most fail to remember, though, is that DRAM spot prices hit their lowest point twice in 2011, at $2.40 in August, and then $2.20 in November.  Today’s lowest DRAM spot prices have only recently dipped below the $2.52 point hit in October of 2014.

The black dotted line in the chart is intended to focus readers’ attention on DRAM costs, which decrease at a 30% average Continue reading “Putting DRAM Prices in Perspective”

DRAM Prices Down, But Not So Bad

DRAM Spot Price per GB HistoryFor the past ten months DRAM prices have been undergoing a steady slide.  Is the market in a crisis?  Not really!

Today’s low spot price of $4.30/GB puts us on a par with February 2013, a full two years ago (see chart).  DRAM makers have done a lot to reduce their production costs since that time, so their margins this quarter will be much better than they were in the first quarter of 2013.

But we are still a very long way from the bottom of the last market downturn.  In late 2012 spot prices reached a low of $2.52/GB, a full 41% lower than today’s lowest spot prices.

The Memory Guy models the production costs of leading memory chips, and DRAM manufacturing costs have been decreasing for the past several years at an average annual rate of about 30%.  That means that costs today are about half of what they were two years ago, and one third of their level this time in 2012.

So even though today’s Continue reading “DRAM Prices Down, But Not So Bad”

Semiconductor Market Ends Year on a High Note

SIA LogoThe Semiconductor Industry Association this week announced the year-end World Semiconductor Trade Statistics (WSTS) revenues for 2014.  Worldwide sales grew 9.9% to reach a record total of $335.8 billion, outperforming the WSTS fall forecast.  Annual sales increased in all four regional markets for the first time since 2010. Memory was the fastest growing segment, increasing 18.2%, partly based on DRAM growth of 34.7%.It’s encouraging that all geographical areas experienced growth.  This implies that the world economy is finally on the mend.

The industry’s 9.9% worldwide growth was a good bit lower than Objective Analysis’ December 2013 prediction of growth in excess of 20%.  We admit that we overshot, expecting both higher bit growth and stronger pricing in DRAM and NAND flash than actually materialized.

The $335.8 billion number is really Continue reading “Semiconductor Market Ends Year on a High Note”