Why Most NAND Rankings Ignore SanDisk

SanDisk Doesn't Show Up in NAND Market Share FiguresEvery so often I run into someone who asks about the discrepancy between various analysts’ NAND market share rankings and SanDisk’s shipments.  After all, SanDisk is a leading producer of flash memory and has captive manufacture through its joint venture with Toshiba.  Yet, most market share rankings leave SanDisk out.

What’s going on here?

Owing to a long-standing convention SanDisk’s NAND chips aren’t counted since they are sold as “Systems” (with a controller.)  The World Semiconductor Trade Statistics (WSTS) set that rule up, and most analysts Continue reading “Why Most NAND Rankings Ignore SanDisk”

Is there a NAND Shortage? Not quite.

NAND Weekly Spot Price per GB - Up Slightly SInce JulyThe trade press has recently carried reports of a NAND shortage which The Memory Guy finds to be very premature.  True, NAND prices are not at their lowest point – today NAND can be found for 38 cents per gigabyte, up from a low of 31 cents in July.  But does this constitute a shortage?  No, not really.

One of the key indicators of a shortage is a crossover between spot and contract pricing – during an oversupply spot pricing is lower than contract pricing since OEMs and suppliers both place excess product on the market and compete on price.  During a shortage the opposite is true – suppliers don’t have any Continue reading “Is there a NAND Shortage? Not quite.”

Samsung Revenues Reflect NAND Price Increase

Samsung Memory Revenue History 3Q09-2Q12NAND prices have increased since July, and that appears to have helped Samsung to increase its memory revenues in the past quarter.  That comes as a welcome change!

As this post’s graphic illustrates the company has has seen downward-trending memory revenues for five of the past six quarters, but Q2 revenues increased by ten percent.  Interestingly enough, the last quarter-to-quarter increase was a miniscule 0.3% one in Q2 of 2011.  It looks as if growth tends to regularly occur in Samsung’s second quarter.

Last quarter’s revenue growth helps to debunk rumors that Samsung was Continue reading “Samsung Revenues Reflect NAND Price Increase”

Kingston’s ‘Windows To Go’ Thumb Drive

Kingston DataTraveler WorkspaceAt the Intel Developer Forum in mid September Kingston Technology demonstrated a prototype of an intriguing product certified by Microsoft to support the Windows To Go version of Windows 8 Enterprise.  The device, called the DataTraveler Workspace (or DT Workspace for short) is more than the simple USB flash drive it resembles.

While a USB flash drive or thumb drive contains little more than a USB flash controller and some NAND flash, the DT Workspace includes a full SSD (based on a standard SandForce controller) plus DRAM.  Windows compatible systems and certain other systems can boot through the USB port with full operation securely remaining Continue reading “Kingston’s ‘Windows To Go’ Thumb Drive”

Is NAND Headed for Lower Bit Growth?

NAND Bit Growth has Been Headed Downward Throughout its LifeSomeone recently asked The Memory Guy to comment on a projection that NAND flash bit consumption was headed into a period of reduced growth.  This appears to have stemmed from a comment made by another memory analyst.

This drove me to compile this report’s graphic, which compares historical bit growth for DRAM (bottom, black line) against that of NAND flash (upper red line).  Although NAND started out with astronomical annual bit growth of nearly 250%, it declined in 2011 to around 70%.  This brings it closer to DRAM’s rate that ranges around 50%.

This is not cause for alarm – when the NAND market was very small bit growth was expected to be high.  Large demand upturns could be relatively easily accommodated.  Today’s multibillion-dollar capacity additions require more careful planning.  This is the Law of Large Numbers.

We are at a point where NAND bit growth will probably settle into a range similar to that of DRAM.  Consumption will be limited by economics, since production increases involve huge capital expenditures.

So, in a way, we are more headed out of a period of declining bit growth than going into one.

Objective Analysis has produced a report: Understanding the NAND Market, that is available for immediate download from our website.

Toshiba to Cut NAND Production by 30%

Toshiba's Fab 5 in YokkaichiIn a surprise announcement Toshiba has said that it will immediately cut NAND flash production by approximately 30%.  The company explains that this is being done “to reduce inventory in the market and improve the overall balance between supply and demand.”  Toshiba’s release implies that this move is expected to improve prices, which have dropped as low as $0.31/GB recently.

By common measures of market share, which typically leave out SanDisk (for reasons too complex to discuss here) Toshiba holds a share of roughly 30% of the NAND flash market.  By cutting its output by 30% Toshiba would be reducing overall NAND supply by 10%.  If we were to include SanDisk, then that percentage would decrease to about 7.5%.  Either one of these is significantly more than Continue reading “Toshiba to Cut NAND Production by 30%”

The End of Flash Scaling

The End is at Hand for NAND Flash ScalingEveryone knows that flash memory is about to hit its scaling limit – it’s right around the corner.  We’re ready for it because it’s been right around the corner for more than a decade now.  It’s so close we can taste it.

When will it happen?

One thing that is quite clear is that nobody knows when NAND flash will stop scaling.  Everyone knows that it’s soon, but researchers continue to find ways to push the technology another couple of process nodes past where anyone thought it could possibly go, and they have been doing this since Continue reading “The End of Flash Scaling”

NAND Flash at 35 Cents per Gigabyte

35¢/GB NAND Flash - We are There Now!!!Last January at the Storage Visions Conference in Las Vegas (held every year just prior to CES) I asked the audience what they would do when NAND flash reached a price of 35¢ per gigabyte.  My projection (the dotted red line on the chart at left) was that prices would reach that level by the end of the year.

My audience was shocked to hear such a low price!

Price declines open up new markets.  It was time to think creatively, I said, because that’s where pricing would be by the end of 2012.

Well, I was wrong – according to Continue reading “NAND Flash at 35 Cents per Gigabyte”

Why DRAM Bit Growth will Suffer

Benchmarks show NAND advantage over DRAM in PCsIt seems that DRAM makers are still unaware of the impact NAND flash will have on DRAM revenues.  Even though many are paying a lot of attention to the impact of the Tablet PC on Notebook PC shipments, few understand that even a healthy notebook market will start to place a decreasing focus on the system DRAM in the near future.

The reason why is simple, and it’s explained in great detail in a report: How PC NAND will Undermine DRAM.  In a nutshell, once a basic minimum DRAM requirement has been met, NAND flash yields a greater performance return per dollar than does DRAM.  This is illustrated in the graphic to the left.

Forget about the fact that NAND flash is nonvolatile, and that it offers Continue reading “Why DRAM Bit Growth will Suffer”

What is cMLC Flash?

cMLC - Commercial Multilevel Cell NAND FlashSome recent news mentioned cMLC flash, which is short for “consumer MLC.”  This term is used to differentiate between the cheapest available product, mainstream MLC, and products that are aimed at the computing segment, and thus carry higher price tags.

There are several of these higher-end products.   Some have longer endurance, like eMLC and SLC flash.  Some have faster interfaces, like ONFi and Toggle Mode.  Then there are the combinations of these: a fast interface with enhanced reliability.

There are disadvantages to these.  The consumer market Continue reading “What is cMLC Flash?”

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